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Hello, we're On Device.

Brand Lift data you can trust.

Our advanced Brand Lift measurement helps our partners build data assets to measure campaign performance, improve media planning and enhance ad targeting.

Brief us today
Brand Lift Measurement Scorecard

Some of our clients

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On Device Benchmark Report

The State of Brand Lift in 2026

Our benchmark report reveals Brand Lift performance across the marketing funnel by media channel, providing a clear picture of advertising effectiveness in 2026.

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Our Products

We remove measurement complexity, so you can understand campaign performance across and between online and offline media.

 
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Our Unique Measurement System

Tic    Single source exposure technology
         Consistent measurements across all media

Tic    Passive Research Methodology
          Reliable control and exposed comparisons

Tic    Quality-assured Panel
          Trusted, ID verified first-party consumer panel

Tic    Actionable Insight
      Expert analysis and recommendations

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Our Brand Lift
Report & Scorecard 

We reveal the truth about campaign performance and make solid recommendations to enhance the effectiveness of future plans.

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Download our expert guide

Brand Lift's Biggest Mistake

Discover the pitfalls of Ad Recall based Brand Lift measurement. Download our essential guide.

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Ready to find out more?

Get in touch to learn how our comprehensive Brand Lift measurement system and award-winning insight can remove uncertainty from your media plans.

Some of our recent work

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Pepsi CO & OMD

PepsiCo & OMD commissioned On Device Research to provide a ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future...

 
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PayPal & Yahoo

Yahoo commissioned On Device Research to understand the impact of PayPal’s advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness...

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McDonald's & OMD

McDonald's via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness...

Some of our awards