Brand Lift Case Studies
We combine the latest measurement technologies with expert insight, helping our clients measure and enhance advertising effectiveness in today’s complex media landscape.
Some of our recent work
Pepsi CO & OMD
PepsiCo & OMD commissioned On Device to provide an ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future spend…
PayPal & Yahoo
Yahoo commissioned On Device Research to understand the impact of PayPal’s advertising campaign across both digital native and connected TV platforms to better understand how the activity helped shift awareness...
McDonald's & OMD
McDonald's via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness...
Lego & Global
Lego wanted to use podcast advertising via Global to positively impact their brand funnel. Alongside this, they also had another objective through radio and OOH to increase awareness and promote traffic to the ‘At Your Leisure’ Podcast.
OPPO & Audacia
Oppo wanted to increase awareness and consideration of their Reno 10 Smartphone. They ran an audio campaign through Audacia Audio to use the power of audio to help them achieve these campaign objectives.
Who we work with
We partner with the world’s leading advertisers, planners and publishers to help them measure and enhance brand advertising effectiveness.