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Digital and OOH Case Study

IHG & Yahoo

Overview

Hotel Indigo by IHG needed a cross-channel campaign to re-engage travellers to their brand. They wanted to drive consideration of the brand among those in the market for luxury/ premium hotels.

 

IHG
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Campaign Vision

Tic  To drive consideration of Hotel Indigo by IHG.

Tic  To gain a stronger affiliation with frequent travellers.

Tic To drive intent and action as a result of the campaign.

Our Solution

YAHOO and Hotel Indigo by IHG commissioned On Device to conduct a robust brand lift survey across those that were exposed to Digital-Out-Of-Home, Mobile & Display activity, harnessing demographic-and-behaviourally matched control group to isolate the KPIs of brand impact. 

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digital brand lift

 

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OOH brand lift

 

Our results

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Tic  +6% pts more likely to agree the hotel offers a friendly and hospitable service. 

Tic  65% responded positively to the creative.

Tic  18% visited the Hotel Indigo by IHG website for more information. 

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