Digital brand lift
Kärcher & Gum Gum
Overview
Kärcher, a global leader in cleaning technology, sought to enhance awareness of their indoor steam cleaner and window vac. Partnering with Starcom and GumGum, Kärcher leveraged high-attention media to better understand and connect with their audience and to drive improved campaign outcomes.
Campaign Vision
To increase awareness of their indoor steam cleaners and window vacs.
To increase consideration towards the Karcher brand.
To drive action and purchase intent towards the Karcher products.
Our Solution
Karcher via Gum Gum activated a digital campaign to help drive brand action online through the use of pre-tested highly attentive media options, including Interactive Skins, In-Image Video, In-Screen Expandable Video, and Gum Gum’s exclusive mobile Hangtime solution.
digital brand lift
Our results
The campaign has fulfilled its action objective by: Provoking significant increases in spontaneous awareness (+5%pts overall and +10%pts of those within the high attention group)
63% responded positively to the creative (+2%pts above the category benchmark)
32% were interested in finding out more about Karcher.
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