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Digital brand lift

Kärcher & Gum Gum

Overview

Kärcher, a global leader in cleaning technology, sought to enhance awareness of their indoor steam cleaner and window vac. Partnering with Starcom and GumGum, Kärcher leveraged high-attention media to better understand and connect with their audience and to drive improved campaign outcomes.

 

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Campaign Vision

Tic  To increase awareness of their indoor steam cleaners and window vacs.

Tic  To increase consideration towards the Karcher brand.

Tic To drive action and purchase intent towards the Karcher products.

Our Solution

Karcher via Gum Gum activated a digital campaign to help drive brand action online through the use of pre-tested highly attentive media options, including Interactive Skins, In-Image Video, In-Screen Expandable Video, and Gum Gum’s exclusive mobile Hangtime solution.

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Our results

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Tic  The campaign has fulfilled its action objective by: Provoking significant increases in spontaneous awareness (+5%pts overall and +10%pts of those within the high attention group) 

Tic  63% responded positively to the creative (+2%pts above the category benchmark) 

Tic  32% were interested in finding out more about Karcher. 

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