Campaign Vision
To increase awareness of the Oppo brand.
To increase awareness of the Reno 10 Smartphone Model Demonstrate how the campaign increased consideration of the Reno 10 model and the Oppo brand overall.
Oppo enjoyed a +4%pt uplift when it came to top of mind spontaneous brand awareness overall
The audio advertising also significantly shifted prompted brand awareness for Oppo at +12%pt
Consideration for the Oppo brand increased by +23%pt.
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