CASE STUDY

Audacia & Oppo

Explore how OPPO and Audacia used On Device’s audio solution to measure the effectiveness of their campaign, revealing its impact on brand awareness and consideration among OPPO’s target audience.

Oppo reno 10

Overview

Oppo wanted to increase awareness and consideration of their Reno 10 Smartphone. They ran an audio campaign through Audacia Audio to use the power of audio to help them achieve these campaign objectives.

Campaign Vision

To increase awareness of the Oppo brand.
To increase awareness of the Reno 10 Smartphone Model.
Demonstrate how the campaign increased consideration of the Reno 10 model and the Oppo brand overall.

Our Solution

On Device measured exposure to Oppo's audio campaign via their audio brand lift solution.

Audio Brand Lift

Our Results

Specifically, the December burst of activity helped drive metrics across the entire purchase funnel:

+5%pt

Uplift in spontaneous awareness of the Oppo brand

0%pts 100%pts
Control 25% Exposed 30%

+12%pt

Increase in prompted brand awareness following their audio campaign

0%pts 100%pts
Control 71% Exposed 83%

+8%pt

Increase in the recall of the digital audio ad following the campaign

0%pts 100%pts
Control 37% Exposed 45%

Oppo enjoyed a +5%pt uplift when it came to spontaneous brand awareness overall.

The audio advertising also significantly shifted prompted brand awareness for Oppo at +12%pt.

Ad recall of the digital audio ad increased by +8%pts post campaign.

Want to know more about us?

On Device is a trusted Brand Lift Measurement Partner

At On Device, we specialise in Advanced Brand Lift Measurement using passive exposure methodologies. Our McDonald's & OMD case study shows how the same audio-led approach we used for OPPO's campaign also helped shift brand perception through a single-channel strategy.

Speak to our team to learn how quality Brand Lift Measurement can deliver clarity you can act on.

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