Campaign Vision
Measure overall shift in both brand and advertising awareness alongside consideration and brand associations.
Identify where each media adds value alongside wider digital native advertising. Demonstrate how the campaign performed against the wider financial benchmark data
PayPal enjoyed significant increases in awareness (+13%) following being exposed to the Connected TV ad, alongside increases in ad recall by +9%. The campaign overall increased spontaneous awareness by +2%.
CTV also performed well when it came to the brand’s association with crypto currency, increasing by +5%.
Uplifts across the Connected TV exposure were also demonstrated across relevance, trust and experience of the brand.
Pepsi CO & OMD
PepsiCo & OMD commissioned On Device Research to provide a ‘Always on’ solution that provided a view of PepsiCo's performance across 4 beverage brands which would help inform planning and future...
McDonald's & OMD
McDonald's via OMD commissioned On Device Research to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness...