Digital Display & Video Brand Lift

Measure the effectiveness of your digital brand campaigns throughout the funnel to understand performance beyond click through rates and vanity metrics.

OOH Brand Lift

With our location-enabled opt-in panel, we know when and where each outdoor advertising exposure happened, making OOH, DOOH and POOH measurable and accountable.

TV Brand Lift

An innovative solution using our Smart Exposure technology lets you measure brand uplift from TV advertising campaigns across multiple CTV platforms.

Audio Brand Lift

Measuring Brand Lift across a range of audio platforms, including podcasts, streaming services and radio, to uncover how your audio advertising is being heard.

Social Media Brand Lift

We measure behind walled gardens to independently and accurately understand the effectiveness of your social media advertising in moving your brand metrics.

What we measure

Each Brand Lift Report dissects brand impact throughout the purchase funnel, from awareness, to consideration and purchase intent.

 Spontaneous brand awareness

 Prompted brand awareness

 Advertising recall

 Brand consideration

 Purchase Intent

 Creative performance

We’ll report against your campaign objectives, identify key insights and make clear recommendations on what you should do next to achieve your strategic brand objectives.

Measurement Design

We’ll work with you to select and implement the most appropriate measurement product. Each media plan is unique, so we’ll advise on the best passive measurement techniques to ensure the purest research. Before measurement starts, we’ll define your chosen KPIs, success criteria and brand lift measurement framework.

Running fieldwork

Our measurement system collects and collates exposure signals across all media channels. This information is ingested into our exposure graph in real time to create control and exposed audiences. Our automated sampling pipeline then delivers brand lift surveys to our consumer panel, ensuring timely best-practice questioning post-exposure.

Brand Lift reporting

We balance the research data to remove any influencing factors outside of campaign exposure. The findings are then distilled into our Brand Lift Report and Scorecard. This comprehensive analysis reveals changes in brand metrics for control vs exposed, at both channel and campaign level. Once the report is complete, one of our experts will take you through a holistic breakdown of campaign performance and share actionable recommendations for future brand, creative and planning success.